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Mercedes-Benz Campaign Gets A Cameo From Nicki Minaj
- The Drum, Friday, April 6, 2018 8:12 AM
We’ve all become accustomed to Jon Hamm’s assured delivery for Mercedes, but the brand takes a different tone in promoting its A-Class, featuring a more casual voiceover and a cameo by pop star Nicki Minaj. In“Just Like You,” the Mercedes is kind of like a smart-phone on wheels, allowing for automation and personalization. The campaign from Antoni in Berlin focuses on the way it adapts to the driver, not the other way around.
