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Adidas Closing Stores As Online Push Continues

  • Reuters, Tuesday, April 10, 2018 8:03 AM

Adidas expects to close stores in the coming years as part of a shift towards selling more goods online, its chief executive told the Financial Times. Kasper Rorsted said “over time, we will have fewer stores but they will be better. … Our website is the most important store we have in the world.” Adidas, which wants to more than double its ecommerce sales to $4.91 billion by 2020, has 2,500 stores globally.

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