Adidas expects to close stores in the coming years as part of a shift towards selling more goods online, its chief executive told the Financial Times. Kasper Rorsted said “over time, we will have fewer stores but they will be better. … Our website is the most important store we have in the world.” Adidas, which wants to more than double its ecommerce sales to $4.91 billion by 2020, has 2,500 stores globally.