Grey Midwest, with 80 employees, will be led by Tony Desjardins as managing director. The senior leadership team features Adam Kahn as executive creative director, Brian LeCount as executive vice president, strategy and insights, and Christopher Reintz as EVP, client services.
The hub will host full-service Grey offerings, but also production and content shop Townhouse and Grey Commerce, the newly formed proprietary practice to merge shopper and ecommerce insights. Christine McCambridge, executive director of commerce, will helm this division.
Digital agency Possible will also set up an output located in this operations, but will operate as a separate entity.
Stated Debby Reiner, CEO of Grey New York, state that a "high-performance, smartly integrated, hungry team of makers all within arm's reach will ignite creativity, collaboration and speed to market and be attractive to clients all across the Midwest."
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