This year's Midnight Moment Partnership celebrates the 15th edition of Advertising Week New York. The guidelines are similar to the first contest presented by the Times Square Advertising Coalition and curated by Times Square Arts in 2012.
Artists working in the ad industry — either as individuals or part of a collaborative team — must submit work at 170 seconds that cannot be construable as an advertisement for anything, devoid of logos. Entrants often compose still images or documentation of live performances, which will be rejected.
Content cannot include nudity, sex, drugs, violence, religious iconography, overtly political messaging or bad words. World or New York City premieres are valued, although re-imaginings of historical works are also considered.
Here is a link for full technical specifications, submission guidelines and a link to the online application.
The winning work will be exhibited on participating electronic billboards in Times Square, appearing from 11:57 p.m. – 12:00 a.m. for all of October 2018, garnering an estimated annual viewership of 2.5 million.
The entry deadline for final works is May 27, 2018.
Last year's winning work was by Benjamin Lebovitz for “Borders.”