Around the Net
Nike Unveils New Jerseys, Alliance At WNBA Draft
- NYSportsJournalism.com, Monday, April 16, 2018 8 AM
In addition to State Farm and Nike, the WNBA partners that activated around the WNBA Draft include Fanatics, New Era, SAP and Verizon, as well as the NBA Store on New York’s Fifth Avenue. Nike is now in its first season as WNBA official on-court apparel provider (taking over from Adidas, as it did this past season in the NBA). The company signed an eight-year deal in 2015, valued at $1 billion by industry analysts, which took effect this season.
