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VW Reportedly To Evaluate Agency Relationships
- Horizont, Tuesday, April 17, 2018 8 AM
Volkswagen Group CMO Jochen Sengpiehl said in a press conference in Berlin that he wants to establish a “new agency model.” The reorientation of Volkswagen is based on the motto "New Volkswagen.” The aim is to improve the brand perception and brand values, which had slipped significantly after the diesel scandal. Marketing needs to more effective and efficient, he says.
