Mobile Advertisers Signal Lack Of Confidence In Third-Party Measurement
- by Joe Mandese @mp_joemandese, April 17, 2018
There’s a paradox surrounding the rapid adoption of mobile advertising by major marketers and agencies: They feel compelled to increase their budgets in the medium as consumers spend more time accessing media via their mobile devices, but they are not confident with the independent sources of measurement for the medium. …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
