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Snapchat Adds Direct Response Ads To 'Camera'

  • Re/code, Thursday, April 19, 2018 12:34 AM
Snapchat is adding direct response ads to its “camera,” Recode reports. “They’re the kind of ads that are huge on Facebook, and Snap already offers a version of these ads in other parts of the app, like alongside publisher content inside its Discover section,” it notes. “But now it’s putting them right smack dab in the camera.”

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