Commentary
How Data Creates Transparency In The Ad Supply Chain
- by Anudit Vikram , April 20, 2018
When one thinks of organized criminal activity, it is often unsavory activities involving trafficking of some form, but fraudulent web traffic is rapidly growing as a high reward, low risk, low effort criminal pursuit. Last year, the World Federation of Advertisers (WFA) concluded that within a decade, online advertising fraud is …
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