Bloomberg reportedly plans to test a digital paywall, starting as early as next month.
The paywall will coincide with a relaunch of Bloomberg.com, according to Business Insider, which first reported the news.
Last summer, Bloomberg put its Businessweek content behind a metered paywall. Readers without subscriptions can read four free stories each month. It has a two-tiered subscription model; the digital-only option includes access to the app, Daily IQ, Businessweek content online and six to eight special print issues a year, for about $50 to $60.
The All Access option includes all digital benefits, plus the weekly print magazine, quarterly conference calls, and live-streams of key events, for $87 a year in the U.S.
Bloomberg also has its Terminal subscription offering, which includes the company’s software that analyzes financial market data. Annual subscriptions to Bloomberg Terminal start at over $20,000 per user.
“We’ve tried to focus on smart, clever people who have more money than time on their hands,” John Micklethwait, Bloomberg editor-in-chief, told Financial Times back in 2017. “We know that from the terminal, from what Bloomberg has achieved, [the goal] is to find people who are willing to pay money to get very high-quality information and journalism. That’s what we’re trying to replicate.”
Bloomberg joins a number of publishers looking to find those same people. The New York Times, The Washington Post and The Atlantic have metered paywalls. Just yesterday, Vanity Fair put up its own.
This year, various publications, such as Playboy, Christian Science Monitor,and The New York Daily News, built paywalls.