Sherwin-Williams Taps Augmented Reality For Customer Paint Selections
- by Chuck Martin , April 26, 2018
Sherwin-Williams has added augmented reality to its app for customers to make color selections.
The Instant Paint feature lets smartphone cameras recognize walls in a three-dimensional space, so customers can tap on any wall in the camera view to test any of the Sherwin-Williams 1,500 colors on walls in real time.
"Using emerging AR technology, this new feature virtually transforms a space before picking up a brush," stated Meghan Vickers, Sherwin-Williams e-business marketing director. "Instant Paint provides a fast, seamless way for homeowners and professionals to build confidence during color selection."
Instant Paint is now part of the ColorSnap Visualizer mobile app, which uses the latest AR platforms from Apple and Google and can be used in North America on any iPhone 6 or newer phone or Android with AR-compatible phones.
