Massage Envy has signed Hailey Ostrom, first-year professional golfer and competitor on Golf Channel’s Shotmakers, as a brand ambassador.
She will serve as ambassador across the company’s nearly 1,200 franchise locations nationwide.
The partnership follows Ostrom’s recent success on Golf Chanel’s Shotmakers program where she competed as a member of the Massage Envy-sponsored Ringers team.
The deal calls for Ostrom to engage her audience and provide wellness-related content via Massage Envy’s social channels, help activate their growing presence in golf and support other brand promotional activities.
Ostrom, who currently resides in Phoenix, graduated from George Fox University in 2016. During her senior year, she won four events and finished in the top-20 in the NCAA DIII Women's Golf Individual National.
The partnership enables the massage chain to create meaningful connections with everyday athletes, said Derek Detenber, senior vice president of marketing, Massage Envy.
“As one of the top female influencers and emerging professionals in golf, Hailey is a great representative for the brand and will advance our mission of helping guests be at their very best,” Detenber says in a release.
Massage Envy also serves as an Official Marketing Partner of the PGA TOUR and PGA TOUR Champions along with its position as the Official Total Body Care Sponsor of the Player Performance Centers.