• by Larissa Faw , April 27, 2018

The Dalton Agency is appointed agency of record for the Pace Center for Girls, a Florida-wide non-profit that provides at-risk young girls with education and job training skills. There was no previous AOR.

The agency will work with Pace to rebrand the organization to increase awareness and engagement and refine its fundraising goals. 

First up, the agency will build the "strategic foundation" for the brand, as well as brand positioning and develop an integrated marketing plan, which is slated to include advertising, social, and PR.