Oscar Mayer — the brand that brought us a dating app for bacon lovers and a bacon-scented iPhone alarm clock — is capitalizing on the cryptocurrency craze for its latest buzz-generating pork product sampling innovation.
The new offering, the brainchild of McGarryBowen, is “Bacoin” — described as “the first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon.”
Starting today, Oscar Mayer is giving away a limited amount of Bacoin. By registering at OscarMayerBacoin.com, fans can mine and track the value of their Bacoin, or cash it out to get a real pack of Oscar Mayer Bacon.
Yes, the Kraft Heinz brand assures, Bacoin is a real thing, while it lasts.
And as with other cryptocurrencies, Bacoin’s value may be volatile. But owners can drive up its value by sharing, using #OscarmayerBacoin on social media, or by email.
“Keith Sizzle,” Bacoin’s “architect and digital prophet,” explains how it works in a parody video that’s a cross between an Apple product launch event and a TED talk (below). Sizzle also has his own Twitter page.
“Oscar Mayer is the gold standard of bacon because of our dedication to hand-selecting the best cuts and then naturally sugar-curing and naturally hardwood-smoking our bacon,” declared Oscar Mayer brand manager Matt Riezman. “Add to that our proven expertise in the bacon-tech space, and Bacoin is poised to deliciously revolutionize the cryptocurrency market.”