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Oscar Mayer Launches 'Bacoin' Cryptocurrency

Oscar Mayer — the brand that brought us a dating app for bacon lovers and a bacon-scented iPhone alarm clock — is capitalizing on the cryptocurrency craze for its latest buzz-generating pork product sampling innovation.

The new offering, the brainchild of McGarryBowen, is “Bacoin” — described as “the first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon.

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Starting today, Oscar Mayer is giving away a limited amount of Bacoin. By registering at OscarMayerBacoin.com, fans can mine and track the value of their Bacoin, or cash it out to get a real pack of Oscar Mayer Bacon.

Yes, the Kraft Heinz brand assures, Bacoin is a real thing, while it lasts.

And as with other cryptocurrencies, Bacoin’s value may be volatile. But owners can drive up its value by sharing, using #OscarmayerBacoin on social media, or by email.

“Keith Sizzle,” Bacoin’s “architect and digital prophet,” explains how it works in a parody video that’s a cross between an Apple product launch event and a TED talk (below). Sizzle also has his own Twitter page.

Oscar Mayer is the gold standard of bacon because of our dedication to hand-selecting the best cuts and then naturally sugar-curing and naturally hardwood-smoking our bacon,” declared Oscar Mayer brand manager Matt Riezman. “Add to that our proven expertise in the bacon-tech space, and Bacoin is poised to deliciously revolutionize the cryptocurrency market.”

3 comments about "Oscar Mayer Launches 'Bacoin' Cryptocurrency".
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  1. Tony Reynolds from A KickIn Crowd, April 30, 2018 at 5:22 p.m.

    I believe there is an error, did you just call people EXPLETIVE?

    "By registering at.... - expletive?"

    Is that in my AP style book somewhere?

    Starting today, Oscar Mayer is giving away a limited amount of Bacoin. By registering at OscarMayerBacoin.com, -expletive can mine and track the value of their Bacoin, or cash it out to get a real pack of Oscar Mayer Bacon. \

  2. Karlene Lukovitz from MediaPost, May 1, 2018 at 5:38 a.m.

    No "expletive" was ever in the article, so no idea how that word got inserted. Automatic system thing gone rogue? The missing word was "fans," and it's now been duly returned to its rightful place in the sentence. Thanks for the heads up on this mystery, Tony.

  3. Stan Valinski from Multi-Media Solutions Group, May 1, 2018 at 12:03 p.m.

    Brilliantly creative promo that will seamlessly flow into the current news cycles on bitcoin mania. Pros to the Oscar team!

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