Among the happenings at this week’s Marketo Marketing Nation Summit is the debut of Opensense, a signature email marketing and management platform.
The firm was co-founded by Michael Perone, the founder of Barracuda Networks, and by his fellow SenderGen co-founders: Amit Gupta and Bobby Narang.
The objective is to help firms send dynamic content and track their success with analytics. The platform is available for Microsoft Office 365 and G Suite and all other corporate email systems, the firm says.
While providing signature email marketing services, the goal is also to transcend that discipline.
In addition, Opensense is designed to provide:
"After founding Barracuda, I've looked at a number of technologies and projects where I might want to spend my time -- and it's a great time for tech innovation to be sure," states Perone, who serves as EVP at Opensense.