Weight Watchers Adds Anomaly To Its Agency Roster
- by Steve McClellan @mp_mcclellan, May 2, 2018
Weight Watchers International has hired Anomaly, part of MDC Partners, to join its agency roster.
According to Adage.com the appointment is not an AOR role but it’s a pretty big assignment—the agency will oversee global brand strategy and creative.
In the past the diet company has worked with agencies like Wieden & Kennedy and McCann New York. It’s not clear which agencies, in addition to Anomaly, that the client will work with going forward.
