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Ketel One Debuts Botanical Vodka, A New Kind Of Spirit
- Forbes, Thursday, May 3, 2018 8 AM
Ketel One is debuting Botanical, a low-proof spirit that distilled in the same way gin is, but is actually a new kind of vodka. Clocking in with lower calories, no carbs and a lower-proof than other distilled rivals, executives are betting Ketel One Botanical will strike a chord with health-conscious consumers. The liquor comes in three expressions (Grapefruit & Rose, Peach & Orange Blossom, and Cucumber & Mint).
