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Utz Signs Deal With MLB

In what the brand is calling its first sponsorship with a “major sports league,” Utz Quality Foods has signed a multi-year, multi-platform deal to become the “official salty snack partner for MLB.” Products include pretzels, potato chips, cheeseballs and popcorn. Utz joins Barbasol, Hankook Tires, Kingsford, Mitel, NetSpend, Snapple and Supercuts as brands that have become MLB sponsors since January.

Read the whole story at NYSportsJournalism.com »

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