• by Steve McClellan  @mp_mcclellan, May 8, 2018

Mutti USA Inc., a recently formed subsidiary of the 120-year-old Italian producer of premium tomato products, has selected Generator Media + Analytics to manage its U.S. media planning, buying, and analytics for its brand portfolio.

There was no incumbent or formal review.

Katia Facchetti, President, Mutti USA Inc., stated, “With bold plans to change how Americans experience shelf-stable tomatoes, we need a media partner who brings a fresh perspective, and could help us across a variety of disciplines. Generator’s ability to think fast, stay flexible, and be creative while continuously analyzing and optimizing our media based on real time sales data makes them a great fit for us.”