No one has ever accused Shaquille O’Neal of being shy, and his role in a new campaign from JCPenney will not change that image. O’Neal signed as exclusive style ambassador for men’s big and tall department for the national retailer in March. In his first effort under the deal, Shaq literally leads a parade to support JCPenney’s offerings for big and tall men — of which Shaq is front-and-center at 7’1”, 320-plus pounds.