Around the Net
Yuengling Encourages Consumers To 'Spread Wings'
- The Drum, Tuesday, May 15, 2018 7:45 AM
The campaign and tagline are designed to engage younger consumers, and it is the first campaign driven largely by Yuengling’s sixth generation — Jen, Debbie, Wendy and Sheryl Yuengling. The “Spread Your Wings” campaign, by Laughlin Constable — recently named agency of record for the brewery — builds on the Yuengling Eagle iconography and centers on its eagle wings to symbolize the unique qualities of the brand.
