Around the Net
Hyundai CMO Rolls With The Punches
- Brand Channel, Tuesday, May 15, 2018 7:45 AM
Not only is the automotive market flattening but also there’s an accelerating shift by American consumers in favor of utility vehicles and away from sedans, which is the auto body style that made Hyundai a key player in America. The good news—Hyundai has new SUVs and crossovers on the way to augment its lineup of sedans. Another key focus for Hyundai is differentiating the customer’s experience with the brand and its dealerships.
