• by Steve McClellan  @mp_mcclellan, May 15, 2018

Following a competitive review Santa Monica, CA-based agency Mistress has been named agency of record for Ibotta, the shopper rewards app whose users have earned more than $355 million in cash back on everyday purchases.

The agency’s remit includes brand strategy, media planning and buying, and social media strategy.

“It was clear early on that Mistress understood our business needs and brand ambitions,” stated Ibotta CMO Suchit Majmudar. “The Mistress team entrenched itself within the Ibotta family and reflected our core values, such as integrity, boldness and outhustle, through the pitch process"