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BodyArmor Features Bruce Lee In First Campaign

BodyArmor is looking to raise the profile of SportWater, a premium water brand that was designed for athletes, in its first national campaign, featuring martial arts phenom Bruce Lee. The "Be Water" initiative, which was created by BodyArmor agency of record The Brooklyn Brothers and filmed by Brian + Ford, is focused on highlighting SportWater as a "differentiated water," said Michael Fedele, vice president of marketing at BodyArmor.

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