• by Ray Schultz , May 18, 2018

Jim Sturm, former CEO of Brierley + Partners, has been named president of Yes Lifecycle Marketing (YLM), a provider of cross-channel marketing communications and analytics solutions. 

Sturm is on the board of YLM parent Infogroup, and has been tasked with steering the evolution of YLM, 

According to a spokesperson, YLM is expanding its technology and growing its service suite. The organizational changes support this new direction. 

The spokesperson confirmed that there have been three recent departures at YLM: 

Michael Fisher, who served as president; Linda Vetter, head of marketing, who has been named VP of marketing at Motista, which describes itself as a predictive emotional connection intelligence solution provider; and Marc Shull, SVP of social and disruptive marketing strategies.