Hulu’s live TV bundle has passed the 800,000 subscriber mark, the company’s CEO Randy Freer told CNBC Wednesday. Freer added that Hulu with Live TV subscribers watch on average more than 100 hours of content on the service each month.
Earlier this month the company announced that it had passed 20 million total subscribers.
Hulu with Live TV is the company’s “skinny bundle” effort, combining the regular Hulu on-demand package with more than 50 live channels, starting at $39.99 per month. It launched in May of 2017.
800,000 subscribers is a strong showing by Hulu, though it still trails Dish’s Sling TV, which has more than 2.2 million subscribers, and DirecTV Now, which has more than 1.2 million, according to recent company filings.
The other major player in the skinny bundle space, YouTube TV, has not released subscriber figures, but CNBC reported in January that it had around 300,000 subscribers. Those numbers have surely increased since then.
Hulu and YouTube TV have been engaged in a sponsorship battle, with YouTube TV becoming the presenting sponsor of the MLB World Series and the NBA Finals, and Hulu becoming the presenting sponsor of the Stanley Cup Playoffs and the NBA Playoffs on TNT.
With Sling and DirecTV off to an early start in the fight for streaming consumers, Hulu and YouTube have been aggressive in trying to drive awareness of their new offerings.