Around the Net
Email Drives Ad-Tech-MarTech Convergence
- EContent Magazine, Wednesday, June 6, 2018 8:59 AM
Consumers are losing patience with poorly targeted ads. But AdTech and MarTech can help — and email is the key to their convergence.
Consumers are losing patience with poorly targeted ads. But AdTech and MarTech can help — and email is the key to their convergence.