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Nordstrom Is Betting On High-Touch Tech

  • Fortune, Friday, June 8, 2018 8 AM

Nordstrom’s 47,000-square-foot NYC emporium is a sophisticated shopping-tech laboratory—one of several where Nordstrom is urgently experimenting with ways to make upscale, high-touch retail more competitive in an e-commerce-driven era. The maze-like layout, spread over three floors, showcases subtle but important technological enhancements. Some are super-practical, others have a wow factor.

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