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P&G Focuses Ads On Sustainability

Procter & Gamble Co. Chief Brand Officer Marc Pritchard said the company is playing a key role in #BrandsForGood, a newly formed collaborative committed to unleashing the power of brands to make sustainable lifestyles desirable among consumers. The maker of Gain Botanicals bio-based laundry detergent hopes to rally brand builders and marketers to explore and embrace new ways to encourage sustainable living practices through advertising, he said. 

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