Maurice Cooper has been named senior vice president and chief marketing officer for Wingstop Restaurants, responsible for the chain’s global marketing strategy and execution. He reports to Charlie Morrison, chairman and CEO.
Most recently, Cooper was global vice president of the Holiday Inn brand family. Previously, he was a venture leader at Coca-Cola, working on the development of Honest Tea, Illy Coffee and Zico. He led the Coke Zero brand through one of its most substantial periods of growth, per the press release, and served as brand manager for several of the company’s multibillion-dollar, flagship brands including Coca-Cola and Sprite.