• by Steve McClellan  @mp_mcclellan, June 12, 2018

Baltimore-based agency Jellyfish has tapped Sean McDonald for the position of U.S. Head of Client Services.

Leading the company’s client service team, McDonald will help to develop staff and create process to ensure the agency is delivering top quality customer service. He will be involved with key clients as well as overall management of the agency.

Separately, Cincinnati-based Barefoot Proximity has appointed Margarita Fitzpatrick vice president client partnership and Liz Martin joins as senior vice president, global digital client services lead.  The both report to Barefoot Proximity CEO Chris Evans.

Fitzpatrick will be responsible for the leadership of Barefoot Proximity’s client management function and talent. Clients include P&G and Bayer. Previously she led the launch of personalized communications for British retailer, Tesco, across nine markets in Europe and Asia, launched Panera's personalized loyalty program and most recently led North America's Loyalty, CRM and Personalization consulting team at Dunnhumby.

Martin comes to Proximity from AKQA where, as Client Partner, she ran the Verizon Wireless account leading a team focused on retail experience and on creating an omnichannel digital ecosystem.