• New York Magazine, Tuesday, June 12, 2018 11:19 PM

New York magazine considers Netflix’s aggressive original content efforts. “Mysterious though it may seem, Netflix operates by a simple logic, long understood by such tech behemoths as Facebook and Amazon: Growth begets more growth begets more growth,” it writes. “When Netflix adds more content, it lures new subscribers and gets existing ones to watch more hours of Netflix … As they spend more time watching, the company can collect more data on their viewing habits, allowing it to refine its bets about future programming.”

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