While digital advertising has helped direct-response advertising flourish, when it comes to digital video advertising, marketers are looking to boost brand exposure and drive awareness, according to a new report from the automated video creation platform Wibbitz.
The report, “Navigating the Video Content Marketing Landscape,” surveyed more than 1,000 marketers across different industries.
Some of the other findings? Sixty-one percent of marketers surveyed say they expect to use online video as part of their marketing strategies in 2019, while 42% say they rely on external agencies or freelancers to produce their video ad content.
Organic social channels, such as Facebook, YouTube and Instagram, not surprisingly comprise a majority of the market, accounting for 65% of distribution, with paid platforms accounting for 39%.