IPG media shop Initiative has won global media planning and buying duties for Converse, a division of Nike.
The win came after a formal review. PHD, part of Omnicom, had previously handled the account, but did not participate in the review, according to Adage.com, which had the story first.
Converse spends about $20 million annually in the U.S. on measured media. Global spending was not immediately available.