Discovery Offers Exclusive Ad Package Of Top TV Shows

Discovery networks is upping its game in a new upfront selling programming package of exclusive high-rated shows.

The big cable network group says its new “Discovery Premiere” sales effort allows clients to advertise exclusively in a mix of premiere episodes from 30 of the most in-demand series across its networks for the 2018-19 upfront selling season.

While many TV upfront network deals offer advertisers access to key high-rated, must-have programming, they typically can come as part of a larger package deal that includes other run-of-schedule programming.

Shows in Discovery Premiere includes, among others: “Deadliest Catch,” HGTV’s “Property Brothers,” Discovery’s “Gold Rush,” OWN’s “Queen Sugar,” Food Network’s “Chopped,” HGTV “Trading Spaces” and  Investigation Discovery’s “On the Case with Paula Zahn.”



Discovery’s “Shark Week,” TLC’s “90 Day Fiancé,” Investigation Discovery’s “People Magazine Investigates,” HGTV’s “House Hunters” and Food Network’s “Iron Chef Gauntlet” are also available.

Jon Steinlauf, Chief U.S. Advertising Sales Officer for Discovery, stated that the company’s research shows premiere episodes of its top shows deliver ratings “90% higher on average than the prime averages on their channels.”

The Discovery Premiere deal also includes 100% first positions in commercial pods. These “A” positions typically get higher brand recall in many TV advertising studies.

1 comment about "Discovery Offers Exclusive Ad Package Of Top TV Shows".
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  1. Ed Papazian from Media Dynamics Inc, June 18, 2018 at 7:40 p.m.

    A smart move by Discovery. Even if this represents a rather small amount of the channel's total primetime GRP "inventory" it is true that not only is there a sizeable sampling audience for premiere episodes but the audience is more into the shows' concepts and probably more attentive. Hopefully, this rubs off on the commercials in terms of ad exposure and that, in turn, justifies the higher CPM that is probably charged.

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