Terrestrial Radio Still Dominates America's 'Share Of Ear'


Despite the momentum digital audio services have had in recent years, conventional AM/FM radio remains the dominant source of the U.S. audio media marketplace, according to estimates released by Edison Research.

Nearly half -- 47% -- of all audio content consumption by U.S. adults is to a terrestrial radio signal, …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications