To get the word out about completing its nationwide conversion to offering Coca-Cola beverage brands, Arby’s has established two Guinness World Records, for world’s smallest ad and world’s largest ad poster.
Arby’s teased the “big” announcement by creating the smallest ad on a sesame seed from one of its sandwich buns.
Actually, the ad was created by engineers at Georgia Tech’s Institute for Electronics and Nanotechnology, who used a focused ion beam to etch the words “A big announcement is coming. This isn’t it” onto a seed.
The ad, measuring 735.36 square micron, was displayed in an Arby’s on East 23rd St. in New York City. To view it, guests used a scanning electron microscope.
The largest ad — measuring 212,000 square feet, or nearly five acres — was displayed in a field in America’s smallest town, Monowi, Neb.
The town’s only resident, Elsie Eiler — who serves as its mayor, bartender and librarian and has been a lifelong Arby’s and Coca-Cola customer, according to the brands — gave the nod for the ad’s display.
But as she astutely notes in the promotional video for the campaign (below), “They could’ve just made a TV commercial.”
Under the deal, Arby’s drink fountains now offer Coca-Cola, Coke Zero Sugar, Diet Coke, Sprite, Minute Maid Light, Mello Yello, Barq's Root Beer, Hi-C Flashin’ Fruit Punch, Fanta Orange and Powerade Mountain Berry Blast.
For a limited time, Arby’s is also offering a Coke Float to mark the partnership.