Just Like Conventional TV, A New 'Big 4' Dominate OTT


Like the conventional television viewing marketplace where a few big channels (ABC, CBS, NBC and Fox) dominate shares of viewing, comScore has done the same for the over-the-top (OTT) viewing universe. But unlike terrestrial, cable and satellite TV, the dominance of the biggest players is even more stratified.

In terms ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications