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What Will Sorrell Do With S4C?

  • The Drum, Tuesday, June 26, 2018 6:37 AM
The Drum has published a list of the five things we all need to know about Sir Martin Sorrell's next venture, S4C. It is effectively a list of Sorrell's recent quotes that reveal that it won't be WPP 2.0 and that he has found P&G's new tactic of combining teams from rival holding groups "interesting."

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