• by Ray Schultz , June 27, 2018

Cordial, an email platform provider that lists data processing as one of its strengths, has raised $15 million in Series B funding. The round was led by PeakSpan, with participation by existing investors Upfront Ventures and High Alpha 

The company, which says it doubled its customer and revenue growth in the last year, will use the money to expand its capabilities in mobile, browser notifications and web forms.

Cordial serves such clients as Freshly, Revolve, La Quinta and 1-800 Contacts 

In its announcement, Cordial claims that legacy marketing clouds such as Oracle, Adobe, IBM and Salesforce “simply weren’t built to move to as quickly as today’s consumers,” nor to handle the amount of real-time customer data that it takes to drive personalized experiences.

It continues that IT teams are overloaded from technology acquisitions and "bolt-on fixes."

Cordial co-founders Jeremy Swift, Chris McGreal and Adam Gillespie built the platform from the ground up instead of making iterative improvements, the company says. The team spend years cording and developing a new architecture, focusing on data processing capabilities, it adds.  

“As the complexity and volume of customer data continues to grow, marketers' need for an agile solution that enables personalized communication across channels will only increase,” states Swift, who serves as CEO of Cordial.

He adds that the big marketing clouds “weren’t architected to anticipate the amount of customer data that marketers need to track, analyze and act on in real time.”