Trusted Media Brands, Hearst Tap New Top Execs

Beth Buehler will become the first vice president of operations at Hearst on July 2. Larry Mlawski has been appointed to the role of vice president of revenue operations at Trusted Media Brands starting July 3.

At Hearst, Buehler “will be instrumental in our efforts to collaborate more effectively across the corporate boundaries and bring more value to each of our operating teams,” stated COO Mark Aldam.

Buehler “was a key contributor during the integration of Rodale into Hearst earlier this year,” he added.

Since 2016, Buehler has served as the COO for Rodale, and led the sale process of the business to Hearst. She joined Rodale in 2014 as the senior vice president of digital, where she increased digital revenue across eight brands.

Before that, she served in business operations roles at News Corp for The Wall Street Journal and Buehler serves on the board of directors for Digital Content Next, MPA and IMAG.



Mlawski most recently served as global programmatic partnerships and operations lead for LinkedIn. He was responsible for driving the
process, revenue and delivery programs for its global advertising display business, as well as managed global operations relationships
for LinkedIn’s supply platforms and external tech partners.

Mlawski has also served as advertising operations manager of programmatic and advertising operations manager of B2B AdOps media
and platforms at LinkedIn.

Zach Friedman, Chief Revenue Officer at Trusted Media brands, which includes Taste of Home and Reader's Digest, stated Mlawski’s addition to the digital sales and marketing team “reflects the company’s incredible growth and momentum in the marketplace.”

The company has added a number of executives to its roster in the last month, including Jason Sinclair as vice president
of marketing and Scott Mulqueen as vice president of programmatic and data product operations.

Trusted Media Brands’ digital properties increased its audience in May by 25.6%, compared to the same period last year. Last month, it reached 56.6 million unique visitors, a record for the company, Friedman noted.

Separately, a major publishing executive left the industry this week. Dawn Ostroff, former president, Condé Nast Entertainment, is becoming Chief Content Officer of Spotify. At Conde Nast, she expanded the publisher's 19 titles across film, TV and digital media. COO Sahar Elhabashi will serve as interim head of CNE until Ostroff's replacement is named.


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