The Shinola brand helped welcome more than 100 new U.S. citizens after a naturalization ceremony. A select group of citizens were interviewed, filmed, and appeared in portrait photography to
showcase the range of stories that make up the immigrant population. Shinola gave gifts to some of the newly naturalized citizens: the company’s Runwell, packaged in a box bearing the message,
“From this second forward, you are as American as the rest of us.”