Michelle Wie came in 23rd at the United States Women's Open last month, behind other personable young golfers - the winner, Birdie Kim, 23, and Brittany Lang, 19, and Morgan Pressel, 17, who tied for
second place. Yet Ms. Wie, 15, is the golfer that sports marketers have their eyes on. Advertisers say that what differentiates her is her blossoming talent, her personality and her determination to
compete with male golfers.
Read the whole story at The New York Times, July 18, 2005 »
