Smart Speaker Installed Base Projected To Hit 100 Million This Year

The number of smart speakers installed will reach 100 million by the end of this year, according to a new forecast from Canalys.

The installed base will more than double in size to reach 225 million units by 2020, according to the forecast.

Amazon Echo devices will account for more than 50% of the installed base this year and Google Home will account for 30%. Apple’s HomePod, introduced well after the Amazon and Google smart speaker lines, is projected to account for 4% of the installed base this year.

The U.S. leads (64%) in the 2018 installed base forecast, followed by China (10%), the U.K. (8%), Germany (6%) and South Korea (3%).

“The US is the world leader in smart speaker adoption,” stated Canalys research analyst Vincent Thielke. “Amazon and Google have been engaged in a fierce price war to try and build the largest installed base. As Amazon’s Prime Day looms, customers expect discounts, and the company is set for a rush of shipments. Smart speakers are nothing new in the U.S. They have been cheap and easily available for years. Amazon and Google will now take their devices beyond the smart home and deploy them in a range of new scenarios.”

Sales promotions in China are expected to be a driver for smart speakers, with Alibaba and Xiaomi investing heavily there.

2 comments about "Smart Speaker Installed Base Projected To Hit 100 Million This Year".
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  1. Mark Westlake from GearBrain, July 9, 2018 at 2:57 p.m.

    with all the security issues coming out recently on smart speakers, not surprising to see growth of these new devices coming from outside the US.

  2. Chuck Martin from Chuck Martin replied, July 9, 2018 at 3:18 p.m.

    Right, Mark, as well as the device marketers looking to keep expansion going.

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