Customer Experience 'Stagnates,' Differentiation 'Evaporates'
- by Joe Mandese @mp_joemandese, July 6, 2018
Overall, consumer perceptions of their customer experience with major brands is relatively stable, according to results of the 2018 edition of an annual study by Forrester Analytics. While overall customer experience indices slid a point among those citing it as "good," it improved among those categorizing it as "OK" or …
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