eSports Expanding Rapidly, Poised To Rival Pro Sports' 'Big 4'

eSports, a rapidly emerging spectator “sport” for professional video game players, is approaching levels akin to major televised sports events, according to an analysis published by the equities research team at UBS.

"The eSports audience includes some of the hardest to reach and most sought-after demographics for marketers and advertisers, …

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