Turner Sports has named Hania Poole senior vice president of NCAA Digital and general manager of the B/R Live streaming video service. She had been vice president of business operations and general manage of NCAA Digital.
Poole will oversee product development, business strategy and operations, content acquisition and marketing efforts for the streaming service. She will also have oversight of Turner’s day-to-day relationship with the NCAA.
B/R Live launched earlier this year, with plans to expand in the fall. In addition to live streaming sports video, the service will allow for a la carte purchases of games (and in some cases micropayments for potions of live games), and will also direct users to competitive services or channels if those are where games they want to watch are available.