Around the Net

Procter & Gamble Targeting Black Customers

The nation's largest advertiser, the Procter & Gamble Company, is moving ahead with plans made a year ago to give far higher priority to advertising aimed at black consumers through an innovative, multimillion-dollar agreement with Tom Joyner, a leading personality in urban radio.

Read the whole story at New York Times, June 18, 2004 »

Next story loading loading..