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Internal Audit Finds Army Ad Dollars Wasted
- Adweek, Wednesday, July 11, 2018 10:19 AM
After an internal audit, the U.S. Army has concluded that tens of millions of dollars were wasted on marketing programs that didn’t produce significant returns, reports Adweek, which obtained a copy of the review through a Freedom Of Information Act request. The findings come as the Army is reviewing its ad account, currently held by Interpublic’s McCann. WPP and Omnicom are contenders in the review.
