• by Larissa Faw , July 11, 2018

CityMD is appointing Terri & Sandy to lead creative and strategy on its upcoming campaign launch following a competitive review. CityMD’s in-house creative department has handled previous campaigns and the medical care provider stressed that the award is not an AOR assignment.

T&S are now tasked with launching a new integrated brand campaign for the medical care company as it seeks to define itself beyond its "urgent care with kindness" tagline.

Media utilized for the new effort is expected to include OOH, social and online video.

The T&S assignment follows the client’s recent appointment of ECG Group as its new marketing/digital agency.